By Eriq Gardner
It’s well acknowledged that first base has always been and probably always will be the most offensively productive position. We expect a lot from our first basemen. Because first base is so deep, many people prefer to fill other roster positions on their squad first with the few players who are above average offensive players elsewhere. Especially if it’s possible to find a first baseman a bit later in the draft with the so-called “upside” to match the production of the first few first basemen taken.
Let’s flash back a couple years to the beginning of the 2008 season, when two highly touted first baseman arrived on the scene. We’re talking about Billy Butler of the Kansas City Royals and James Loney of the Los Angeles Dodgers.
Both came into the league with an extremely similar offensive profile: Elite batting eyes and questions over power potential.
Many people assumed that it was just a matter of time and maturity before Butler and Loney would transform their doubles into home runs. Only Nostradamus knew if we were talking 20-HR potential, 25-HR potential, 30-HR potential, or more for each.
Last year, Butler made a solid leap forward, going from 11 HR to 21 HRs. Meanwhile, Loney didn’t go anywhere, reproducing his 13 HR line from the year before.
People like to look at trends and assume they will continue. So despite finishing 11 HRs short of Michael Cuddyer, Billy Butler is now viewed as having the upside to improve, whereas the opinion on James Loney is stuck in the mud. As a result, Butler has zoomed up to about the 6th to 8th round, whereas Loney has slipped down to about the 15th round in a 12-team mixed league.
But let’s take another look at last year.
Here’s Bloomberg Sports’ value meter on the 2009 production of first basemen. As you’ll see, Butler hardly separated himself at all from Loney when we take all five offensive categories into account.
By this measure, Butler finished as the 170th-best player in baseball in 2009. Loney finished one slot below as the 171st player. Those six extra steals by Loney seem to have erased much of the advantage Butler had over him in the other categories.

There’s no doubt that Butler’s 21 HRs showed progress. His power growth is fully supported by a strong batting eye, more fly balls, and a better FB/HR rate.
However, for a first baseman, he’ll need to develop even more. The only category he’s thus far demonstrated above-average production compared to his positional peers is batting average. That gives him a pretty high floor as opposed to
someone like Chris Davis. But does it give him “upside”?
We must again look at his average draft position. According to
ESPN’s draft results, he’s going ahead of players like
Lance Berkman,
Derrek Lee,
Carlos Pena, and Cuddyer. To justify this position, given the projections of the other players, Butler will need to hit at least 27 HRs, maintain a .300 batting average, and improve his run production in a woeful Kansas City Royals lineup. These things might happen, of course. But anybody drafting Butler at his current price should realize they are paying full price for that very expectation.
In other words, it’s hard to see Butler as a true “sleeper,”
no matter what the crowds might think, and it’s hard to figure that Butler has more investment upside than investment risk. He’s a good player. Just not deserving of this draft valuation quite yet.
In the meantime, few are figuring James Loney for a power breakout this season, and odds say it’s less than 50% likely it’s going to happen in 2010. However, even if we peg the probability of Loney reaching 20-25 HR at just 25%, given both his current draft position and the fact that he’s coming off a season where he nearly matched Butler in value, he’s the one with the real “upside” here.
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