Hosts: Robert Shaw and Wayne Parillo

Behind the Numbers is a series of conversations and discussions with baseball, blog, sabermetric, and fantasy experts.

Watch the entire episode, or use the links below to jump to the exact point you want:

• The Full Episode

Guest: Will Leitch

The extremely funny and entertaing co-founder Deadspin, contributing editor at New York Magazine, and author of four books stops by. Follow him a @williamfleitch

• Introducing Will Leitch  0:11 – 0:58   

About Deadspin

• The creation and evolution of Deadspin & The Influence of Ron Mexico 1:00 – 5:51
• Did traditional media miss an opportunity? 6:21 – 7:04
• A story of Joel Sherman’s “blog” 7:11 – 7:50
• Why Deadspin was revolutionary for sports 8:04 – 8:28

Would Deadspin work now?

• Could Deadspin start up now due to changes in measurement of success 8:36 – 8:58
• Nick Denton emails about March Madness in June 8:58 – 9:28
• Having time to develop an audience & Kyle Orton 9:29 – 10:21
• The line between editorial and ad people and how it changes editorial 10:40 – 11:42

Is the opportunity for independent sites gone?

• Generate revenue in a new world  11:43 – 12:30
• The Only Way to get noticed: be good 12:31 – 13:00
• Why you can’t predict technology(social media) 13:01 – 14:00
• The change to Gawker 14:01 – 14:45

Branding

• Will Leitch: the Brand 14:46 – 15:24
• Rick Reilly’s comments to students 15:25 – 16:06
• Creating yourself as a brand 16:07 – 16:27
• The old path to success is gone 16:27 – 16:59
• New York Magazine’s hires: all with brand name recognition 17:00 – 17:40
• What editors want? Proof of skills 17:41 – 18:29

Closing & Credits 18:30 – the End

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